Volvo displayed a pretty neat technique of exhibiting the power of their FMX – by placing a four-year-old girl behind the steering wheel and allowing her maneuver it around an obstacle-strewn off-road route.
Now although many four-year-olds are skillful with stuff like scooters, trikes or even motorbikes, most of them don’t get to handle an 8×4 rigid, and so our champion of the occasion, Sophie, has her job cut out for her dealing with the twisting path.
This live test was established to show the toughness and movability of the Volvo FMX. It happens to be the crux of Volvo Trucks’ Live Test ad marketing campaign, a variety of videos designed to demonstrate the FMX model’s endurance, stability, and maneuverability.
The video is probably staged — the video cameras are installed in just the perfect position to catch every single one of the child’s “errors” — but it’s all in sound fun, and the video does show a few of the FMX’s state of the art features. The vehicle features Automatic Traction Control, which happens to be basically all-wheel drive that only initiates if needed to conserve gas, not to mention enhanced steel bumpers together with skid plates. If Sophie’s exciting activity is any hint, they seem to work all right. The FMX’s cabin additionally features a heavy duty, welded “body in white” type to shield its passengers.